Defining your brand with a theme is the first step to making it memorable. It starts with a single word. The Toughest Question: “Who Are You?” Your theme is the principle for which you stand. Coke stands for tradition. Harley Davidson stands for rebellion. Your theme should be easy, one or two words. Think of […]
In 2012, Los Angeles Dodger fans were in near revolt. The team was then purchased by Guggenheim Baseball Management and the Dodgers now lead Major League Baseball in attendance. But is the fan’s renewed enthusiasm a popularity surge or brand loyalty? For my final practicum for my Masters, Communication Management (MCM) at the University of […]
In recent months, I have become very aware of outdoor ads. They are everywhere and it is pretty easy to tune them out. In Los Angeles, there are so many of them, it takes a really clever one to catch your eye. I encourage you borrow a two and a half year old and […]
Shaving is something that can either be a pain or a pamper depending on how you do it. Electrics never quite work right and if you are still using a Bic, it’s time to ditch your boystache and become a man. Besides don’t you rip the hell out of you face with disposables? Today […]
One of the most famous and successful ad campaigns of all-time is Subway and their partnership with Jared Fogle. This study was an examination of persuasion theory and how it worked in relation to this campaign.
In recent marketing jibber jab, there has been an emphasis on creating stories. If the brand has a strong narrative and legacy, this may be easy to do. However, many times it seems that great stories “just happen.” For example, a Southwest Airline flight attendant gets bored with delivering the safety instructions, does a stand […]
Former San Francisco Mayor,Gavin Newsome, is taking his show on the road. The improvising puppet ensemble, “John Cage Memorial Marionette Touring Theatre” will take off next week on 135-city U.S. tour of abandoned copier shops. This report came from Gavin Newsome, former pole dancer and mayor of San Francisco. Newsome, recently shamed by an illicit […]